The consumer goods industry is characterised by massive changes and an increasing fragmentation along three main dimensions:
Very different consumer segments (Milleniums, retired people) with different wishes (Value for Money), growing product ranges and the usage of new media when searching, comparing and buying products leads to an ever increase in the complexity of the business.
Nevertheless the consumer expects information and products to be available, plentiful, transparent, uniform and fast, no matter how or where the purchase is done (Omni – channel challenge).
Examples of these enormous shifts which also affect the consumer goods industry are abundant (the rise of social networks, Smart Phones, etc.). This also leads to a need for management with different skills and qualifications, like for example online marketing manager, social media manager or omni channel specialist.
The competence centre consumer goods understands these changes. We advice and help your company with respect to these future requirements and support you to find the appropriate managers you will need in the near future.
Beraterpool Consumer Goods